These days, a significantly high number of people prefer video over written content. Did you know that 80% of consumer traffic is accounted for by video ads? Also, in a recent study, it was found that video consumption volume rises by 100% each year. This is exactly why more and more business enterprises are investing in a highly efficient ad maker company to develop an effective video marketing strategy.
Through video marketing, you have more chances of connecting with your ideal consumers and develop a strong long-term relationship with them. Since a video can make you connect with your audience more intimately, you will find the responses quite promising.
Are you looking for ways in which you can expand and improve your strategy of video marketing? Work on the following aspects of video marketing strategy to achieve this:
1 – Knowing Your Audience
Before making any video ad, you need to be familiar with your audience. You can do this by determining the following.
- The language used by the target audience or the language which would best communicate your message through the video.
- What social channels are being used by your target audience to consume the video.
- What kind of needs, requirements, or challenges your target audience has for which you can provide an effective solution.
2 – Storytelling
The viewers may forget important statistics and numbers shown in your video, but a short and sweet story will remain etched in their minds for a long time. You can use this to your advantage by including a short yet effective story that shifts the focus on your business. You can either show a process, explain an ongoing trend, or even inspire the viewers with a true story.
3 – A Clear Video Topic
Most of the social media platforms require you to post a short video ad for your marketing campaign. With a video so short, you would want to ensure that you can grab the attention of the viewers quickly and provide them with an accurate synopsis. When you give a clear yet attention-grabbing title, it helps the users in deciding whether to watch the entire video or not.
4 – Consistent Branding
In the video ads, you need to be consistent with your business’s digital brand. This makes your audience recognize your business and feel safe in sharing the video.
5 – Video Optimization
You can use the following suggestions to optimize your videos on different social media platforms.
Once you launch your video, wait for at least 2 weeks before tweaking or refining the video for your target audience.
Make short video clips, and when you directly upload them on Facebook, add engaging and witty captions.
One thing that you cannot avoid in 2020 is Instagram marketing. Be active a lot on Instagram stories and keep adding more videos over there. There are a number of Instagram video editors available which can help you create great marketing videos.
Just like for Facebook, upload the video ads directly on Twitter and try to keep them short and sweet. Avoid over-targeting and fine-tune the video by focussing on factors like keywords, interests, and devices.
6 – Social Proof
Social proof is a vital factor that influences people to make a decision based on the experience of others. Use this factor in your videos to push people to make a decision when they are uncertain. If you have a high budget, you can consider including an influencer or expert in your video ad.
7 – Video Performance Analysis
Just like any other marketing efforts of yours, you need to track the results of a video marketing strategy and also analyze them thoroughly. This is a great way to maximize your efforts towards marketing your products and services through video marketing.
The metrics which you can use to assess the success of your video marketing strategy are given below:
- View count
- Engagement rate
- Social sharing
- Play rate
This way, you can know for sure if the time and effort which is going towards a particular video marketing strategy are working or not.
8 – Effective Call-to-Action
It is vital that you include an effective call-to-action in your promotional video ad. This is something that you would want the viewers to follow through after watching the video ad. It should be simple yet powerful enough for keeping the viewers engaged and interested in your business.
You can take the following suggestions while including a CTA in your video
- Direct the audience to some other content relevant to your services and products.
- Ask the viewers a question which they can answer in the form of comments.
- Direct them to your website landing page.
- Add a discount code to your video.
- Ask for a suggestion for another video from your business.
- Ask them to connect with your business on other social media platforms.
- Ask them to subscribe to your YouTube channel or newsletter.
- Offer a free trial of your services.
Video marketing has become an essential entity of digital marketing since it can create a better and more personal connection between your business and your consumers. When video ads are done right, it gives an opportunity for your customers to know your business in a way that is much better than the other different forms of content marketing.