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It is a very common method that is used by bloggers to write on other websites as a guest. In return, they can add a link that can lead the readers to their profile, therefore also increasing their traffic. So, how can one become a guest blogger?
Before you start to take your position as a guest blogger, you need to determine what your goal really is? When you are clear about your objectives only then you can successfully become a guest blogger. Some goals include:
To achieve your goals, you need to write posts for blogs that are one of the top names in the industry. They should also have a huge and engaging audience to cater to.
Now that you have decided you want to do a guest post, you need to find some opportunities and places. You can do a quick search on the internet and find websites that share the same interest or niche as yours. The audience also matters a lot, if they have the same target audience as yours you can guest post. Also, an important fact is if the blog is really active on social media platforms or not, as you can easily promote your post there.
Now that you have found where you want to post, the next important factor is how to pitch your idea or request to the particular website. Before you start to request them for a post, you need to observe a few facts related to the website:
When the blog asks for guest posters, then that is the best time for you to pitch in. you can present them samples of work you want, and even talk in detail about adding your links so there is no confusion later.
Before you contact them, you should give a formal introduction of yourself and your blog, its niche, type of content and preferred audience. You should also explain why your post deserves to be posted by them.
Instead of sharing one particular topic, you can pitch different ideas and suggest which one will be better to post.
When the audience will read your guest post on that particular website, they will want to know more about you, like who you are and maybe even want to contact you. Here is when your bio becomes handy. Only in this area, you can promote yourself well by adding links to your website, your email, social media handles and other services. If you focus on getting more traffic, then your bio needs to have a backlink to your website. If you want to promote yourself more on social media, then leave all handles in the bio so that people can look you up. Similarly, if you want to have traffic to any particular item or service, you should link that.
Depending on your goals, you can measure your results to see how well you performed. If you just wanted more traffic that is easily measured by seeing the number of times your website is viewed. You can track conversions by using the Google Analytics tool. So, if you wanted more people to follow you on social media, you can see the rise in your accounts and assess if people have been following you or not. Similarly, if you wanted to brand a particular product the traffic on the landing page will determine the success rate.
Do not forget one thing – blogging is not just about guest posting. It is an added incentive to gather some extra traffic and coverage. If you do not focus on your own blog first, you can never become a good guest blogger. Wherever you post, readers will be redirected to your own page. So, focus on your own content and blog first. Do not forget to effectively promote your own blog and all the guest posts that you do, so that it reaches to maximum people.