Instagram is one of the most popular social media sites today, with more than 800 million users worldwide. It’s become a powerful tool for brands to reach new customers and increase their marketing efforts. But how are some of the biggest brands using Instagram to accomplish this? Let’s take a look:
One of the first things any brand needs to do on Instagram is create a profile that accurately reflects its identity. Whether you’re a large or small company, your page should be representative of who you are and what you stand for. Once you have your profile set up, make sure it has high-quality images and eye-catching visuals that reflect your brand in all its glory – colorful, bright images work best.
It’s also important to post regularly, ideally once or twice a day at the most. This establishes your brand on Instagram and entices people to follow you. It also helps you appear more frequently in searches and feeds, which exposes your company to more users who may be interested in what you have to offer. With such a foundation in place, this will help with user engagement and activity, while also making it a professional account where you aren’t needing to buy Instagram likes to make your posts look more active.
You should always include hashtags with every post; they are an effective way of increasing exposure for your posts by tagging them with popular keywords that people search for when looking for related content on Instagram. That increases the chances that someone will find your page while searching through their own feed or hashtag pages. You should also use locations tags so people can find posts relevant to certain areas as well as branded hashtags that can be used to track your posts and generate interest.
Another effective way of increasing engagement on your page is with contests and giveaways; this encourages users to follow you, share your content, and interact with what you have to offer.
The sky’s the limit when it comes to using social media and Instagram for brand marketing and sales. To learn more about what methods are working best, keep reading through the full content below.
How Instagram Works for Brand Marketing
Regardless of your business’s size, there are a few basic steps to follow to ensure you are getting the most out of Instagram.
First, determine your goals for your Instagram strategy. This includes understanding what types of content your audience wants to see. Secondly, determine your budget and how much time you are willing to commit to your Instagram efforts. This will help you determine which tactics will yield the best results.
Next, find out what your competitors are doing. It may be a good idea to check out their profile and follow them. Also, research the best performing accounts in your industry. This can reveal some interesting trends, little known tricks, and best practices.
Instagram is a fantastic tool for building brand awareness. It is also useful for product showcases and showing off your team.
Most Popular Brands Using Instagram
Using Instagram to market is a great way to reach consumers. It’s also a way to show off your brand’s best side. The top brands on Instagram use inspiring images, shoppable videos, and personal content. Follow these brands on Instagram to gain ideas for your own marketing campaigns.
Tiffany & Co is one of the most popular luxury brands on Instagram. Content focuses on style, love, and lifestyle. The brand uses Instagram Live to engage with social influencers and experts.
Vans is a footwear brand with a vibrant Instagram feed. Content includes skateboarding photos, action shots, and illustrations. This brand also focuses on science and culture.
Nike is another brand that promotes its products. It posts photos of athletes using its products and shares behind-the-scenes glimpses of football manufacturing. It also has a series called “Common Thread” which tells the stories of black athletes.
How Brands Use Social Media to Increase Branding
Whether you’re a small start-up or a global brand, Instagram can help you gain some serious clout. Not only is it a social network, but it’s also a place where you can show your personality, increase brand awareness, and educate your followers about your business. And, as of late, Instagram has also rolled out some nifty new features to help you get your name out there.
Instagram’s new standalone video platform, IGTV, is a good place to start. In fact, Instagram has released dozens of new tools for businesses over the last year. For example, Instagram now allows you to add links to your Instagram Stories. Likewise, Instagram has also introduced a shoppable Instagram post.
The best way to get started is to determine your budget and how much time you can devote to the social network. Moreover, you’ll need to determine your audience, which will dictate your post schedule. This is especially true if you’re planning on using Instagram as a marketing platform.
Best Ways to Market a Brand through Instagram
Whether you’re just getting started or want to expand your current strategy, there are a number of effective ways to market a brand through Instagram. Getting a hold of your audience is essential to your success.
Identify your audience’s demographics and goals. Learn what motivates them to engage with your brand and purchase your products. Start by researching your top competitors. This can reveal little-known tactics and best practices that you can use.
Instagram Stories are an effective way to show your products. You can also use IGTV, which is a standalone video platform, to drive engagement. The Instagram algorithm is designed to provide relevant content to users.
You can also use hashtags to target your audience. You can use your own branded hashtag or choose one related to your brand.
Instagram Branding Tips
Developing a solid Instagram marketing strategy can help your brand gain a foothold in one of the world’s fastest growing social networks. But there are also a number of tips and tricks that will make the task of gaining a following a lot easier.
First and foremost, you need to decide on a username and bio. The bio should include your business name, contact information, and a link to your website. It should also have a call-to-action button.
You should also consider creating a branded hashtag to promote your content. This will encourage followers to engage with your brand. Using a branded hashtag also helps you reach the people who may not follow you otherwise.
If you are planning on creating a lot of content, you may want to consider creating a social media content calendar. This will help you plan out your content months in advance.
